Practical Strategies prepares students to keep up with today’s constantly changing workplace, providing a concise, accessible guide to everything they need to know about audience and purpose, document design, research, style, and more. Full of clear, practical advice and real-world examples.
Practical Strategies prepares students to keep up with today’s constantly changing workplace, providing a concise, accessible guide to everything they need to know about audience and purpose, document design, research, style, and more. Full of clear, practical advice and real-world examples from a range of sources, the fourth edition gives students practice with the kinds of writing processes and products they’ll encounter on the job and shines a light on the challenges of writing in a variety of contexts across a variety of media. And Achieve facilitates student engagement with document-based cases tied to writing assignments, practice and assessment opportunities, an interactive ebook, and more. Practical Strategies continues to enable students to become effective, responsible communicators in a technologically saturated world.
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Proven, practical advice informed by the latest technologies
Practical Strategies prepares students to keep up with today’s constantly changing workplace, providing a concise, accessible guide to everything they need to know about audience and purpose, document design, research, style, and more. Full of clear, practical advice and real-world examples from a range of sources, the fourth edition gives students practice with the kinds of writing processes and products they’ll encounter on the job and shines a light on the challenges of writing in a variety of contexts across a variety of media. And Achieve facilitates student engagement with document-based cases tied to writing assignments, practice and assessment opportunities, an interactive ebook, and more. Practical Strategies continues to enable students to become effective, responsible communicators in a technologically saturated world.
A consistent focus on audience and purpose teaches students to apply the principles of technical communication and adapt effectively to every writing situation and genre. Integrated advice and strategies for intercultural communication help writers meet the needs of diverse audiences.
Coverage of all the major tech comm applications helps students learn to write and design letters, e-mail, microblogs, resumes, proposals, reports, descriptions, instructions, presentations, and more. Annotated examples offer plenty of opportunities for analysis, and exercises help students practice new skills.
Practical help with the process of writing technical documents. In addition to solid coverage of audience and purpose, research, style, and document design, the book offers user-friendly features to guide students. These include Focus on Process boxes that highlight variations in the writing process or key steps that require special attention, Guidelines boxes that offer practical help with specific tasks, and Writers Checklists to aid in revision.
Choices and Strategies charts help students think rhetorically. These charts guide students in making decisions such as how to respond to readers attitudes, how to choose appropriate graphics, and how to choose the best media or technology tools to achieve their purpose.
Integrated coverage of social media and new technologies gives students the most up-to-date advice in the context of specific tasks and documents. Tech Tips take a rhetorical approach to using technology, explaining why and how to use widely available digital tools for common writing tasks, such as reviewing edits, formatting documents, and creating charts.
Opportunities for practice in every chapter include Document Analysis Activities, Exercises, and Cases, which get students working on real-world documents in the context of workplace scenarios. Additional resources for practice are available in Achieve with Practical Strategies .
New to This Edition
Achieve with Practical Strategies for Technical Communication combines an interactive e-book with writing tools designed to support feedback, peer review, revision, and reflection. High-quality multimedia content and ready-made assessment options promote student engagement:
Strategies for Online Communication boxes explore how issues of digital communication are handled by workplace professionals. Actual professionals share their strategies and insights on crowdsourcing data and information, using multiple modalities in technical communication documents, and moderating user forums. Each feature includes annotated examples.
New coverage of online interviews enhances existing guidance on finding a job. Coverage of the essentials of an in-person job interview is enhanced by new material on how to prepare for and participate in an online job interview.
A heightened focus on the relationship between print and digital provides students with the framework and support they need to read, conceive, and create content across mediums and platforms. Enhanced with examples, this renewed emphasis includes new coverage on leveraging the benefits of both media in the same end-user context.
New samples and examples throughout the text provide up-to-date models and opportunities for students to analyze real-world technical communication from a variety of contexts, such as comparison-based data visualizations and a video-based tutorial.
“ Practical Strategies approaches communication not as an academic student but as a future professional who will need to communicate effectively, and often quickly, with others within and outside one’s organization. The text addresses many modes and genres of communication beyond academic resources. I’ve looked into some similar texts and really find Markel’s work to be the most effective.”
- David Michael Merchant, Louisiana Tech University"It’s a good, practical text that students representing many majors/disciplines can use with ease.”
- Rebecca Ruggiero, University of Maine
Practical Strategies for Technical Communication
Fourth Edition | ©2022
Mike Markel; Stuart A. Selber
Achieve is a comprehensive set of interconnected teaching and assessment tools that incorporate the most effective elements from Macmillan Learning's market leading solutions in a single, easy-to-use platform.
Read online (or offline) with all the highlighting and notetaking tools you need to be successful in this course.
Practical Strategies for Technical Communication
Fourth Edition | 2022
Mike Markel; Stuart A. Selber
Preface for Instructors
Introduction for Writers
Part 1 Working in the Technical-Communication Environment
1 Introduction to Technical Communication
What Is Technical Communication?
Understanding Purpose
Understanding Audience
Why Technical Communication Skills Are Important in Your Career
The Challenges of Producing Technical Communication
Audience-Related Factors
Purpose-Related Factors
Setting-Related Factors
Document-Related Factors
Process-Related Factors
Thinking Visually: Characteristics of a Technical Document
Thinking Visually: Measures of Excellence in Technical Documents
Skills and Qualities Shared by Successful Workplace Communicators
■ Guidelines: Communicating Professionally
■ Focus on Process: Writing Technical Documents
A Look at Three Technical Documents
Exercises
Case 1: Using the Measures of Excellence in Evaluating a Résumé
2 Understanding Ethical and Legal Obligations
A Brief Introduction to Ethics
Obligations to Your Employer
Obligations to the Public
Obligations to the Environment
Your Legal Obligations
Copyright Law
■ Guidelines: Determining Fair Use
■ Guidelines: Dealing with Copyright Questions
■ Ethics Note: Distinguishing Plagiarism from Acceptable Reuse of Information
The Role of Corporate Culture in Ethical and Legal Conduct
Understanding Ethical and Legal Issues Related to Social Media
■ Guidelines: Using Social Media Ethically and Legally
Communicating Ethically Across Cultures
Communicating with Cultures with Different Ethical Beliefs
■ Document Analysis Activity: Presenting Guidelines for Using Social Media
Communicating in Countries with Different Laws
Thinking Visually: Principles for Ethical Communication
Writer’s Checklist
Exercises
Case 2: The Ethics of Requiring Students to Subsidize a Plagiarism-Detection Service
3 Writing Collaboratively
Thinking Visually: Advantages and Disadvantages of Collaboration
Managing Projects
■ Guidelines: Managing Your Project
Conducting Meetings
Listening Effectively
■ Guidelines: Listening Effectively
Setting Your Team’s Agenda
■ Guidelines: Setting Your Team’s Agenda
■ Ethics Note: Pulling Your Weight on Collaborative Projects
Conducting Efficient Meetings
Communicating Diplomatically
Critiquing a Team Member’s Work
■ Guidelines: Communicating Diplomatically
■ Guidelines: Critiquing a Colleague’s Work
■ Document Analysis Activity: Critiquing a Draft Clearly and Diplomatically
Using Electronic Tools in Collaboration
Word-Processing Tools
Messaging Technologies
Videoconferencing
■ Guidelines: Participating in a Videoconference
Wikis and Shared Document Workspaces
Crowdsourcing Platforms
Strategies for Online Communication: Jenny Gilbert on Crowdsourcing Data and Information
■ Ethics Note: Maintaining a Professional Presence Online
Gender and Collaboration
Culture and Collaboration
Writer’s Checklist
Exercises
Case 3: Accommodating a Team Member’s Scheduling Problems
Part 2 Planning and Drafting the Document
4 Analyzing Your Audience and Purpose
Understanding Audience and Purpose
Using an Audience Profile Sheet
■ Choices and Strategies: Responding to Readers’ Attitudes
Techniques for Learning About Your Audience
Determining What You Already Know About Your Audience
Interviewing People
Reading About Your Audience Online
Searching Social Media for Documents Your Audience Has Written
Analyzing Social-Media Data
Thinking Visually: Determining the Important Characteristics of Your Audience
Communicating Across Cultures
Understanding the Cultural Variables “on the Surface”
Understanding the Cultural Variables “Beneath the Surface”
Considering Cultural Variables as You Write
■ Guidelines: Writing for Readers from Other Cultures
Using Graphics and Design for Multicultural Readers
Applying What You Have Learned About Your Audience
■ Document Analysis Activity: Examining Cultural Variables in a Business Letter
■ Ethics Note: Meeting Your Readers’ Needs Responsibly
Writing for Multiple Audiences
Determining Your Purpose
Writer’s Checklist
Exercises
Case 4: Focusing on an Audience’s Needs and Interests
5 Researching Your Subject
Understanding the Research Process
■ Guidelines: Planning for the Research Process
■ Guidelines: Researching a Topic
Choosing Appropriate Research Methods
■ Choices and Strategies: Research Questions and Methods
Conducting Secondary Research
Understanding Research Tools
Types of SEcondary Research Sources
Using Social Media and Other Interactive Resources
Evaluating the Information
■ Guidelines: Evaluating Print and Online Sources
Conducting Primary Research
Analysis of Social-Media Data
■ Document Analysis Activity: Evaluating Information from Internet Sources
Observations and Demonstrations
Inspections
Experiments
Field Research
Interviews
■ Guidelines: Conducting an Interview
Inquiries
Questionnaires
■ Choices and Strategies: Choosing Types of Questions for Questionnaires
■ Ethics Note: Reporting and Analyzing Data Honestly
Writer’s Checklist
Exercises
Case 5: Revising a Questionnaire
6 Writing for Your Readers
Presenting Yourself Effectively
■ Guidelines: Creating a Professional Persona
Using Conventional Patterns of Organization
■ Choices and Strategies: Choosing Effective Organizational Patterns
Writing Clear, Informative Titles
Writing Clear, Informative Headings
■ Guidelines: Revising Headings
Writing Clear, Informative Paragraphs
Structure Paragraphs Clearly
■ Ethics Note: Avoiding Burying Bad News in Paragraphs
■ Guidelines: Dividing Long Paragraphs
Use Coherence Devices Within and Between Paragraphs
Writing Grammatically Correct Sentences
Avoid Sentence Fragments
Avoid Comma Splices
Avoid Run-On Sentences
Avoid Ambiguous Pronoun References
Compare Items Clearly
Use Adjectives Clearly
Maintain Subject-Verb Agreement
Maintain Pronoun-Antecedent Agreement
Use Tenses Correctly
Structuring Effective Sentences
Emphasize New and Important Information
Write Effective Sentence Lists
■ Guidelines: Creating Effective Lists
Choose an Appropriate Sentence Length
Focus on the “Real” Subject
Focus on the “Real” Verb
Use Parallel Structure
Use Modifiers Effectively
Choosing the Right Words and Phrases
Select an Appropriate Level of Formality
Be Clear
Use Active and Passive Voice Appropriately
■ Ethics Note: Euphemisms and Truth Telling
Be Concise
■ Document Analysis Activity: Revising for Conciseness and Simplicity
Use Inoffensive Language
■ Guidelines: Avoiding Sexist Language
■ Guidelines: Using the People-First Approach
Writer’s Checklist
Exercises
Case 6: Emphasizing Important Information in a Technical Description
Part 3 Designing User-Friendly Documents and Websites
7 Designing Print and Online Documents
Goals of Document Design
Planning the Design of Print and Online Documents
■ Guidelines: Planning Your Design
Understanding Design Principles
Designing Print Documents
Navigation Aids
■ Choices and Strategies: Creating Navigation Aids
Page Layout
■ Guidelines: Understanding Learning Theory and Page Design
Typography
■ Tech Tip: Why and How To Format Columns
■ Ethics Note: Using Type Sizes Responsibly
Titles and Headings
Other Design Features
■ Tech Tip: Why and How To Create Borders and Screens
Designing Online Documents
Use Design To Emphasize Important Information
■ Document Analysis Activity: Analyzing a Page Design
Create Informative Headers and Footers
Help Readers Navigate the Document
■ Guidelines: Making Your Document Easy To Navigate
Include Extra Features Your Readers Might Need
Help Readers Connect with Others
Consider Matters of Accessibility
■ Guidelines: Designing Accessible Websites
Design for Multicultural Audiences
■ Ethics Note: Designing Legal and Honest Online Documents
Aim for Simplicity
■ Guidelines: Designing Simple, Clear Web Pages
Make the Text Easy to Read and Understand
■ Guidelines: Designing Easy-to-Read Text
Create Clear, Informative Links
■ Guidelines: Writing Clear, Informative Links
Combining Print and Online Documents
STRATEGIES FOR ONLINE COMMUNICATION: Calvin Jones on Using Multiple Modalities
Writer’s Checklist
Exercises
Case 7: Designing a Flyer
8 Creating Graphics
The Functions of Graphics
Thinking Visually: Characteristics of an Effective Graphic
■ Ethics Note: Creating Honest Graphics
Understanding the Process of Creating Graphics
Planning Graphics
Producing Graphics
■ Tech Tip: Why and How To Insert and Modify Graphics
Revising Graphics
Citing Sources of Graphics
Using Color Effectively
Choosing the Appropriate Kind of Graphic
■ Choices and Strategies: Choosing the Appropriate Kind of Graphic
Illustrating Numerical Information
■ Guidelines: Creating Effective Tables
■ Guidelines: Creating Effective Bar Graphs
■ Guidelines: Creating Effective Infographics
■ Tech Tip: Why and How To Use Drawing Tools
■ Guidelines: Creating Effective Line Graphs
■ Guidelines: Creating Effective Pie Charts
Illustrating Logical Relationships
■ Document Analysis Activity: Analyzing a Graphic
Illustrating Process Descriptions and Instructions
Illustrating Visual and Spatial Characteristics
■ Guidelines: Presenting Photographs Effectively
■ Tech Tip: Why and How To Create and Insert Screen Shots
Creating Effective Graphics for Multicultural Readers
Writer’s Checklist
Exercises
Case 8: Creating Appropriate Graphics To Accompany a Report
Part 4 Learning Important Applications
9 Corresponding in Print and Online
Understanding the Process of Writing Correspondence
■ Focus on Process: Correspondence
■ Choices and Strategies: Choosing a Type of Correspondence
Presenting Yourself Effectively in Correspondence
Use the Appropriate Level of Formality
Communicate Correctly
Project the “You Attitude”
Avoid Correspondence Clichés
Communicate Honestly
■ Ethics Note: Writing Honest Business Correspondence
Writing Letters
Elements of a Letter
Common Types of Letters
Writing Memos
■ Guidelines: Organizing a Memo
Writing Emails
■ Tech Tip: Why and How To Use Email for Business Correspondence
■ Guidelines: Following Netiquette
Writing Microblogs
■ Document Analysis Activity: Following Netiquette in an Email Message
■ Guidelines: Representing Your Organization on a Microblog
Writing Correspondence to Multicultural Readers
Writer’s Checklist
Exercises
Case 9: Writing a Memo
10 Applying for a Job
Establishing Your Professional Brand
■ Guidelines: Building the Foundation of Your Professional Brand
Crafting Your Professional Brand
■ Guidelines: Presenting Your Professional Brand
■ Ethics Note: Writing Honest Job-Application Materials
Finding the Right Position
Understanding Job Search Strategies
■ Guidelines: Using LinkedIn’s Employment Features
Writing Résumés
Elements of the Chronological Résumé
■ Guidelines: Elaborating on Your Education
Elements of the Skills Résumé
Preparing a Plain-Text Résumé
■ Guidelines: Formatting a Plain-Text Résumé
■ Document Analysis Activity: Preparing a Résumé
Considering Nontraditional Résumés
■ Guidelines: Planning a Nontraditional Résumé
Writing Job-Application Letters
Preparing for a Job Interview
■ Guidelines: Preparing for a Job Interview
■ Guidelines: Preparing for an Online Job Interview
Writing Follow-up Letters or Emails After an Interview
Writer’s Checklist
Exercises
Case 10: Writing a Cover Letter
11 Writing Proposals
The Logistics of Proposals
■ Focus on Process: Writing Proposals
Internal and External Proposals
Solicited and Unsolicited Proposals
The “Deliverables” of Proposals
Research Proposals
Goods and Services Proposals
Persuasion and Proposals
Understanding Contexts
Describing What You Plan To Do
Demonstrating Your Professionalism
■ Guidelines: Demonstrating Your Professionalism in a Proposal
■ Ethics Note: Writing Honest Proposals
The Structure of the Proposal
Summary
Introduction
■ Guidelines: Introducing a Proposal
Proposed Program
Qualifications and Experience
■ Document Analysis Activity: Writing the Proposed Program
Budget
Appendixes
Task Schedule
■ Tech Tip: Why and How To Create a Gantt Chart
Description of Evaluation Techniques
Sample Internal Proposal
Writer’s Checklist
Exercises
Case 11: Revising An Introduction for a Proposal
12 Writing Informational Reports
■ Focus on Process: Writing Informational Reports
Writing Directives
■ Document Analysis Activity: Writing a Persuasive Directive
Writing Field Reports
■ Guidelines: Responding to Readers’ Questions in a Field Report
Writing Progress and Status Reports
■ Ethics Note: Reporting Your Progress Honestly
Organizing Progress and Status Reports
Concluding Progress and Status Reports
■ Guidelines: Projecting an Appropriate Tone in a Progress or Status Report
Sample Progress Report
Writing Incident Reports
Writing Meeting Minutes
Writer’s Checklist
Exercises
Case 12: Writing a Directive
13 Writing Recommendation Reports
Understanding the Role of Recommendation Reports
Using a Problem-Solving Model for Preparing Recommendation Reports
Identify the Problem or Opportunity
Establish Criteria for Responding to the Problem or Opportunity
Determine the Options
Study Each Option According to the Criteria
Draw Conclusions About Each Option
Formulate Recommendations Based on the Conclusions
■ Ethics Note: Presenting Honest Recommendations
Writing Recommendation Reports
Writing the Body of the Report
■ Guidelines: Writing Recommendations
Writing the Front Matter
■ Tech Tip: Why and How To Make a Long Report Navigable
■ Guidelines: Writing an Executive Summary
Writing the Back Matter
■ Document Analysis Activity: Analyzing an Executive Summary
Sample Recommendation Report
Writer’s Checklist
Exercises
Case 13: Writing a Recommendation
14 Writing Definitions, Descriptions, and Instructions
■ Focus on Process: Writing Definitions, Descriptions, and Instructions
Writing Definitions
Analyzing the Writing Situation for Definitions
■ Choices and Strategies: Choosing the Appropriate Type of Definition
Writing Sentence Definitions
■ Guidelines: Writing Effective Sentence Definitions
Writing Extended Definitions
Writing Descriptions
Analyzing the Writing Situation for Descriptions
Indicating Clearly the Nature and Scope of the Description
Introducing the DEscription Clearly
Providing Appropriate DEtail
■ Guidelines: Providing Appropriate Detail in Descriptions
Ending the Description with a Brief Conclusion
A Look at Several Sample Descriptions
Writing Instructions
Strategies for Online Communication: Suzanne Barnhill on Moderating User Forums
Understanding the Role of Instructional Videos
Designing a Set of Instructions
■ Guidelines: Designing Clear, Attractive Pages
Planning for Safety
■ Ethics Note: Ensuring Your Readers’ Safety
Drafting Effective Instructions
■ Guidelines: Drafting Introductions for Instructions
■ Guidelines: Drafting Steps in Instructions
■ Guidelines: Testing Instructions for Usability
Revising, Editing, and Proofreading Instructions
A Look at Several Sample Sets of Instructions
Writing Manuals
■ Document Analysis Activity: Presenting Clear Instructions
Writer’s Checklist
Exercises
Case 14: Writing Instructions
15 Making Oral Presentations
Understanding the Role of Oral Presentations
Preparing the Presentation
■ Focus on Process: Oral Presentations
Analyzing the Speaking Situation
Organizing and Developing the Presentation
■ Guidelines: Introducing the Presentation
■ Guidelines: Concluding the Presentation
Preparing Presentation Graphics
■ Tech Tip: Why and How To Create a Presentation Template
■ Tech Tip: Why and How To Set List Items To Appear and Dim During a Presentation
Choosing Effective Language
■ Document Analysis Activity: Integrating Graphics and Text on a Presentation Slide
■ Guidelines: Using Memorable Language in Oral Presentations
Rehearsing the Presentation
Thinking Visually: Delivering the Presentation
Presenting to All Audiences
Answering Questions After a Presentation
■ Ethics Note: Answering Questions Honestly
Speaker’s Checklist
Exercises
Case 15: Writing an Oral Presentation
Appendix: Reference Handbook
A Documenting Your Sources
Note Taking
APA Style
IEEE Style
MLA Style
B Editing and Proofreading Your Documents
Punctuation
Mechanics
Proofreading Symbols and Their Meanings
References
Index
Index of Features
Practical Strategies for Technical Communication
